A call center company may join events and sponsorships in order to create a good impression with their customers and target markets. For this to be achieved successfully, the event and the sponsor must fit perfectly with each other. For example, Toyota sponsors big car racing events both in national and international venues. Their company’s success may be highly attributed on the sponsorship of the event and distribution of their merchandise bearing their logo. So basically, event sponsorship is optimized for building brand awareness and reputation enhancement for the company.
Here are some important principles to consider before joining a marketing event:
Choose events that are offering exclusivity. If you want your company to be highly differentiated within the events you’re sponsoring, you must require for exclusivity that will block your competitors from sponsorships, so you can grab the full attention of your target market, say, your software product leads.
Select your target carefully. Remember that your events need to reach specific targets. For instance, while pop concerts attract the youth, orchestras will appear more to older, upscale and urban audiences. Again, the size is not the main priority but the match or the fit of the targets.
Choose an event with an image that has immense selling power. As a sponsor you must learn to capitalize on the event’s image and the status that goes with it. Just like Apple or Microsoft that may be a suitable sponsor for an international robotics event, or a software development competition. The status and prestigious image of such events will have a great impact on product sales that can be used to project a comparable image.
Come up with good selection criteria. Aside from coming up with your own specific selection criteria, your company ought to consider long-term benefits sponsorship provides compared with the short-term costs. For instance, being associated with events that are ongoing, successful and full of hype is safe because you have minimal risk as a sponsor. Therefore, before pouring in financial resources to any event, your company must consider if you’re also likely to get massive exposure via unpaid media sources and whether the organizers of the event are capable of efficiently administering to the event.
Thus, everything must be carefully planned and executed and objectives must be established such as image improvement, brand awareness, association scores, ROI, and sales so you can evaluate your activity participation afterwards.
Here are some important principles to consider before joining a marketing event:
Choose events that are offering exclusivity. If you want your company to be highly differentiated within the events you’re sponsoring, you must require for exclusivity that will block your competitors from sponsorships, so you can grab the full attention of your target market, say, your software product leads.
Select your target carefully. Remember that your events need to reach specific targets. For instance, while pop concerts attract the youth, orchestras will appear more to older, upscale and urban audiences. Again, the size is not the main priority but the match or the fit of the targets.
Choose an event with an image that has immense selling power. As a sponsor you must learn to capitalize on the event’s image and the status that goes with it. Just like Apple or Microsoft that may be a suitable sponsor for an international robotics event, or a software development competition. The status and prestigious image of such events will have a great impact on product sales that can be used to project a comparable image.
Come up with good selection criteria. Aside from coming up with your own specific selection criteria, your company ought to consider long-term benefits sponsorship provides compared with the short-term costs. For instance, being associated with events that are ongoing, successful and full of hype is safe because you have minimal risk as a sponsor. Therefore, before pouring in financial resources to any event, your company must consider if you’re also likely to get massive exposure via unpaid media sources and whether the organizers of the event are capable of efficiently administering to the event.
Thus, everything must be carefully planned and executed and objectives must be established such as image improvement, brand awareness, association scores, ROI, and sales so you can evaluate your activity participation afterwards.