Despite having a large target audience filled with potential software product leads, you're wondering why they still are not in your sales funnel by now. Perhaps you're missing out on something and haven't figured out yet how to generate quality leads out of a crowd. Here are some effective ways on how to do just that:
Don't focus on just one group and end up alienating everyone else. Learn how to communicate and respond effectively to everyone consuming your content, regardless of the platform you are using. Depending on the stage they are in in the buying process, plan how you will develop appropriate deals and calls-to-action that will answer to their needs. This is something that sales and marketing will have to work out together.
Respond immediately. As a call center company, there's no point filling your sales funnel with plenty of qualified leads if you don't give out an immediate response to them. As soon as you have sorted them out according to their motivations and interests, it's time to integrate them into your company's sales process. Get your salespeople to work on those qualified prospects ASAP. Don’t give your competitors a chance to change their minds.
Go social. If you haven't jumped on the social bandwagon yet, you're missing out on a lot of great opportunities out there. If you have already started make sure to track your progress and that you're getting the right feedback from the right people. Going full blast on Twitter or Instagram is no use if there are no conversions taking place.
Never buy leads. Despite being "burned" in the past, some companies still make the mistake of purchasing their lists. They learn the hard way that these are mostly bogus ones (emails, addresses, etc.). Do it the old school way because it's the most effective marketing strategy you can use. Be consistent in giving your target audience valuable inputs and they will stay in touch. Nurture your leads and keep them engaged by offering something valuable. Don't start on the wrong foot using purchased lists.
Finally, make sure you’re tracking your numbers. It’s not enough that you have plenty of likes and followers; you need to find out why so you know what you’re doing right and which areas you can still improve on. Build your lists, nurture your leads, and keep your numbers growing. Do this right and soon all your efforts will all turn into revenues.
Don't focus on just one group and end up alienating everyone else. Learn how to communicate and respond effectively to everyone consuming your content, regardless of the platform you are using. Depending on the stage they are in in the buying process, plan how you will develop appropriate deals and calls-to-action that will answer to their needs. This is something that sales and marketing will have to work out together.
Respond immediately. As a call center company, there's no point filling your sales funnel with plenty of qualified leads if you don't give out an immediate response to them. As soon as you have sorted them out according to their motivations and interests, it's time to integrate them into your company's sales process. Get your salespeople to work on those qualified prospects ASAP. Don’t give your competitors a chance to change their minds.
Go social. If you haven't jumped on the social bandwagon yet, you're missing out on a lot of great opportunities out there. If you have already started make sure to track your progress and that you're getting the right feedback from the right people. Going full blast on Twitter or Instagram is no use if there are no conversions taking place.
Never buy leads. Despite being "burned" in the past, some companies still make the mistake of purchasing their lists. They learn the hard way that these are mostly bogus ones (emails, addresses, etc.). Do it the old school way because it's the most effective marketing strategy you can use. Be consistent in giving your target audience valuable inputs and they will stay in touch. Nurture your leads and keep them engaged by offering something valuable. Don't start on the wrong foot using purchased lists.
Finally, make sure you’re tracking your numbers. It’s not enough that you have plenty of likes and followers; you need to find out why so you know what you’re doing right and which areas you can still improve on. Build your lists, nurture your leads, and keep your numbers growing. Do this right and soon all your efforts will all turn into revenues.